- Analytics
- All growth breakdowns
- How consumer apps grow
How consumer apps grow
Mascots, creators and App Store search: where each app's installs come from, from its listing, its accounts and the ads it runs.
Which channels consumer apps grow through
Consumer apps, one by one
- DuolingoConsumer apps
Duolingo grows mostly through owned and creator social video, led by owl-mascot memes on TikTok (126M views across 27 posts) and YouTube creator challenge and review videos (109M views), with paid Meta and Google ads running alongside.
YouTubeTikTokInstagram - Cal AIConsumer apps
Cal AI grew mainly through a paid creator program of roughly 250 retained influencers posting meal-scan videos on TikTok, Instagram and YouTube, with a large Meta video-ad program sending people straight to the App Store.
TikTokInfluencersMeta ads - OpalConsumer apps
Opal grew on paid social and App Store ads tuned to a Day 8 payback rule, then on free users and students after moving to freemium, with a hired TikTok creator account adding millions of views.
TikTokApp StoreMeta ads
Break down any of the consumer apps you compete with
Paste a site or an app: our AI checks every channel and shows where its users come from, with a source for each finding.
Every channel our AI checks, with a source for each finding. Plans from $20/month.