- Analytics
- All growth breakdowns
- How DTC brands grow
How DTC brands grow
Stunts, athletes, podcast reads and Meta ads: what each brand's report found, with the posts and ads behind it.
Which channels DTC brands grow through
DTC brands, one by one
- Liquid DeathDTC brands
Liquid Death grows through attention-grabbing content and paid social: rare, huge stunt posts on its own Instagram, TikTok and YouTube, a steady stream of Meta ads and 216 paid creators, with most clicks sent to Amazon and retail rather than its own site.
YouTubeMeta adsInstagram - GymsharkDTC brands
Gymshark grows mainly through paid fitness creators on YouTube, Instagram and TikTok, backed by heavy Google and Meta ad spend, with brand searches turning that attention into store visits.
YouTubeInfluencersGoogle Ads - AG1DTC brands
AG1 grows mainly through paid creator reach: a sponsorship program of about 1.1K creators across YouTube, podcasts and Instagram, backed by an always-on Meta ads machine with celebrity endorsers.
YouTubeMeta adsInfluencers
Break down any of the DTC brands you compete with
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