- Analytics
- All growth breakdowns
- How SaaS companies grow
How SaaS companies grow
Product-led loops, search pages at scale and creator programs: what each SaaS company's report shows, ranked by channel.
Which channels SaaS companies grow through
SaaS, one by one
- NotionSaaS
Notion's growth rests on its brand: brand searches bring most of the roughly 150M monthly visits, and creators and template makers built that brand while Meta and LinkedIn ads add a steady paid push.
SEOInfluencersInstagram - CanvaSaaS
Canva's growth is mostly habit and word of mouth (62.9% of visits are direct) plus a huge SEO footprint of template and "maker" pages (20.8% organic), with paid and social as smaller support.
Other channelsSEOYouTube - ZapierSaaS
Most growth comes from Google search, from programmatic pages for every app, app pair and workflow across 9,000+ apps, plus a large paid YouTube sponsorship program and always-on search and Meta ads.
SEOInfluencersLinkedIn
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