- Analytics
- Competitor analysis for apps, sites and brands
Competitor analysis for apps, sites and brands
One report per competitor: every channel checked, ranked by how much growth it brings, with the link that shows each finding.
Competitor analysis here means one question: where does this competitor get its users? Paste its site, app or account and our AI's channel agents check 19 channels, from Google and the ad libraries to TikTok, creators, affiliates and the App Store, then rank them and write the playbook to copy.
Break down a competitor
Paste its site or app: every channel, ranked, with a source for each finding.
Every channel our AI checks, with a source for each finding. Plans from $20/month.
What it looks like
Growth overview
Last 30 days vs. previous periodPerformance
Traffic by location
| Location | Visits | Share | KW |
|---|---|---|---|
| United States | 170K | 41% | 4,210 |
| United Kingdom | 40K | 9.8% | 1,380 |
| Canada | 29K | 7.1% | 960 |
| Germany | 26K | 6.4% | 820 |
| Australia | 21K | 5% | 610 |
| India | 19K | 4.6% | 740 |
| France | 14K | 3.3% | 410 |
| Brazil | 12K | 2.9% | 380 |
Where users come from
8 channels · est. new users / mo| Channel | Share | Users / mo | 30d | 8 wk | Findings | Basis |
|---|---|---|---|---|---|---|
| TikTok | 18,340 | +21% | 74 | Measured | ||
| Meta ads | 13,320 | +34% | 37 | Measured | ||
| SEO | 9,990 | +8% | 52 | Estimated | ||
| App Store | 7,360 | +5% | 23 | Estimated | ||
| YouTube | 4,610 | −6% | 41 | Measured | ||
| 2,450 | +12% | 29 | Inferred | |||
| Affiliates | 1,520 | −11% | 18 | Inferred | ||
| PR | 820 | 0% | 11 | Inferred |
Top organic keywords
9,840 total| Keyword | Pos. | Volume | KD | Traffic |
|---|---|---|---|---|
| ai note taker | 3 +2 | 74K | 61 | 9.4K |
| lumen notesBranded | 1 | 18K | 4 | 15K |
| lecture notes app | 2 +1 | 12K | 38 | 3.2K |
| voice to notes | 4 −1 | 22K | 47 | 2.1K |
| best note app for students | 6 +3 | 9.9K | 52 | 870 |
| summarize lecture recording | 5 +4 | 6.6K | 29 | 710 |
| otter alternative for students | 8 −2 | 3.6K | 33 | 240 |
Top creators
63 creators · 214 posts · 90 days| Creator | Followers | Posts | Views | Best | Deal |
|---|---|---|---|---|---|
| @studywithnoor | 1.2M | 9 | 7.4× | Paid | |
| @the.med.desk | 486K | 6 | 4.1× | Paid | |
| @productivecarlos | 912K | 3 | 2.8× | Organic | |
| @lawschoolkai | 318K | 11 | 5.2× | Paid | |
| @notesbymara | 157K | 7 | 3.6× | Organic |
Longest-running ads
37 live| Hook | Format | Days |
|---|---|---|
| I stopped taking notes in lectures. Here's why. | Video · 6 | |
| POV: your notes write themselves | Video · 4 | |
| 3 hours of lecture → 1 page | Carousel · 3 | |
| Students are switching to this | Image · 5 | |
| My professor talks fast. I don't care anymore. | Video · 2 |
Ads everywhere
3 platforms running · 8 ad libraries| Platform | Status | Running ads | Since | Regions |
|---|---|---|---|---|
| Meta | Running | 142 d | US, GB, CA +9 | |
| TikTok | Running | 88 d | EU, UK | |
| Running | 203 d | Anywhere | ||
| Snapchat | Ran before | – | EU | |
| Pixel only | – | – | – | |
| X | Pixel only | – | – | – |
| None found | – | – | ||
| Microsoft (Bing) | None found | – | EU |
Ad pixels on the site
5 of 8| Meta pixel | Found |
| Google Ads tag | Found |
| TikTok pixel | Found |
| Reddit pixel | Found |
| X pixel | Found |
| Snap pixel | None |
| LinkedIn Insight | None |
| Microsoft UET | None |
What a report gives you
How it works
- Paste a competitorA site, an App Store or Google Play link, an app's name or an account.
- Our AI checks every channel19 agents read search, ad libraries, social, stores and partners.
- Read the breakdownA TL;DR first, then each channel with its numbers and sources.
Real breakdowns
- PerplexityAI tools
Perplexity grows mainly through carrier and device-maker distribution deals and word of mouth, now backed by a heavy Meta ad push for its Computer agent and a large paid-creator program.
Meta adsOther channelsLinkedIn - CursorAI tools
Cursor grows mainly through word of mouth from people using the product, amplified by a large paid and unpaid creator network on YouTube and TikTok; search mostly catches people already looking for the brand.
YouTubeOther channelsInfluencers - ElevenLabsAI tools
Most traffic is direct or brand search, with Google ranking ElevenLabs' own pages for its name, while a large long-running Meta ad campaign and outside creator tutorials on YouTube and TikTok build the demand behind it.
YouTubeMeta adsTikTok - HeyGenAI tools
HeyGen grows mainly through paid YouTube creator sponsorships with affiliate links, backed by a large always-on Google and Meta ad program, while organic search mostly captures existing brand demand.
YouTubeGoogle AdsMeta ads - NotionSaaS
Notion's growth rests on its brand: brand searches bring most of the roughly 150M monthly visits, and creators and template makers built that brand while Meta and LinkedIn ads add a steady paid push.
SEOInfluencersInstagram - CanvaSaaS
Canva's growth is mostly habit and word of mouth (62.9% of visits are direct) plus a huge SEO footprint of template and "maker" pages (20.8% organic), with paid and social as smaller support.
Other channelsSEOYouTube - ZapierSaaS
Most growth comes from Google search, from programmatic pages for every app, app pair and workflow across 9,000+ apps, plus a large paid YouTube sponsorship program and always-on search and Meta ads.
SEOInfluencersLinkedIn - DuolingoConsumer apps
Duolingo grows mostly through owned and creator social video, led by owl-mascot memes on TikTok (126M views across 27 posts) and YouTube creator challenge and review videos (109M views), with paid Meta and Google ads running alongside.
YouTubeTikTokInstagram - Cal AIConsumer apps
Cal AI grows mainly on paid creators, about 250 influencers on monthly retainers posting food-scan videos on TikTok, Instagram and YouTube, backed by a large rotating set of Meta video ads that send people straight to the App Store.
Meta adsInfluencersAffiliates
Learn more
- Find a competitor's strategyWork out a competitor's marketing strategy channel by channel: search, ads, creators, social, stores and partners, and which public source shows each one.
- How to find competitorsSix places to find who you really compete with: alternatives pages, store listings, Reddit, YouTube comparisons, review sites and search, with a worked example.
- Competitor analysis exampleA real competitor analysis, done on Cal AI: who it competes with, where its users come from, how its rivals compare, and a template you can copy.
- See a competitor's adsSee a competitor's ads on Meta, Google, LinkedIn, TikTok, Microsoft and Snapchat: which library to search for each, what each shows, and how to read them.
- Competitor finderFind who any site or app competes with: our AI reads alternatives pages, store listings, Reddit and YouTube, and lists 5 to 10 rivals with the evidence.
- CompareHow UGCLive Analytics compares with Similarweb, Sensor Tower, SparkToro and BuzzSumo: what each measures, its price, and when to pick which, checked and dated.
Questions
What is a competitor analysis tool?
A tool that shows how a competitor gets its customers. Ours checks 19 channels for any site, app or account and links every finding to its source.
Can I analyze an app competitor?
Yes. Paste an App Store or Google Play link or the app's name: the report reads its listing, creators, ads and accounts.
How is this different from an SEO tool?
SEO tools cover search. A report covers search too, plus ads, creators, social, stores, affiliates and PR, and ranks them.
How long does a report take?
Usually a few minutes. You can leave the page and find it in Your reports.