- Analytics
- Guides to competitor research
Guides to competitor research
How to find competitors, read their marketing, search every ad library and analyze accounts, with numbers from our own reports.
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Competitor research
- 2 min readHow to find competitorsSix places to find who you really compete with: alternatives pages, store listings, Reddit, YouTube comparisons, review sites and search, with a worked example.
- 2 min readFind a competitor's strategyWork out a competitor's marketing strategy channel by channel: search, ads, creators, social, stores and partners, and which public source shows each one.
- 2 min readCompetitor analysis exampleA real competitor analysis, done on Cal AI: who it competes with, where its users come from, how its rivals compare, and a template you can copy.
Ad libraries
- 3 min readMeta Ad Library guideHow to search the Meta Ad Library for any company's Facebook and Instagram ads, read how long each has run, and what the library never shows.
- 2 min readLinkedIn Ad Library guideSearch the LinkedIn Ad Library for any company's ads: by advertiser, keyword, country and date, what each ad shows, and how B2B brands use LinkedIn ads.
- 2 min readTikTok Ad Library guideSearch the TikTok Ad Library and Creative Center for a brand's TikTok ads: which one covers which countries, how to search each, and what they leave out.
- 2 min readGoogle ads guideSee any competitor's Google search, YouTube and display ads in the Ads Transparency Center: search by domain, filter by region and date, read what's running.
- 2 min readSnapchat Ad Library guideHow the Snapchat Ad Library works: which ads it lists (EU only), how to search a brand, where political ads are, and what it can't tell you about results.
- 2 min readSee a competitor's adsSee a competitor's ads on Meta, Google, LinkedIn, TikTok, Microsoft and Snapchat: which library to search for each, what each shows, and how to read them.
Social accounts
- 2 min readAnalyze a TikTok accountAnalyze any TikTok account from public numbers: median views, breakout posts, posting rhythm, hooks and who helped it grow, with the formulas to use.
- 2 min readInstagram competitor analysisRun an Instagram competitor analysis from public data: Reels views, posting rhythm, collaborations, creators who tag them and the link in bio, step by step.
App growth
- 2 min readHow to market an appHow to market an app, from the channels that grew Duolingo, Cal AI and Opal: creators, TikTok, Meta ads and App Store search, and the order to try them in.
- 2 min readEstimate app downloadsEstimate any app's downloads from public signals: Google Play's install band, App Store rating counts, chart ranks and review pace, and how accurate each is.
What you can do with a report
- Competitor analysisPaste a competitor's site, app or account: our AI checks 19 channels and shows where its users come from, its ads, creators and rivals, each with a source.
- App growth analysisSee how any app gets its installs: the App Store or Google Play listing, TikTok and Instagram creators, Meta ads and referrals, from a store link or a name.
- Ad library searchAny company's ads on Meta, Google, LinkedIn, TikTok, Microsoft and Snapchat in one report: what runs where and how long each ad has run.
- Social account analyticsPaste a TikTok, Instagram, YouTube or X account: see how it grew, its breakout posts and turning points, formats and posting times that work, and who helped.
- Website traffic sourcesAny website's traffic sources as channels: search, ads, creators, social, referrals and partners, ranked by how much each brings, with sources.
Skip the manual work
Paste a competitor: our AI checks 19 channels and ranks them, with a source for each finding.
Every channel our AI checks, with a source for each finding. Plans from $20/month.