- Analytics
- Where any website's traffic comes from
Where any website's traffic comes from
Traffic tools tell you how many visits. A report tells you which channels send them, and the posts, ads and pages behind each one.
A website's traffic sources are the channels that send its visitors: search, paid ads, social, creators, referrals, email and direct. A report ranks each one for any site, shows a traffic estimate when a public source has one, and links the evidence: the pages that rank, the ads that run, the videos and threads that send people.
See where any site's users come from
Paste a domain: every channel, ranked, with the sources behind each.
Every channel our AI checks, with a source for each finding. Plans from $20/month.
What it looks like
| Report | Google / SEO | Google Ads | Meta ads | TikTok | YouTube | X | Influencers | Affiliates | App Store | PR | Referral program | Other | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Perplexity | ||||||||||||||
| Cursor | ||||||||||||||
| ElevenLabs | ||||||||||||||
| HeyGen | ||||||||||||||
| Notion | ||||||||||||||
| Canva | ||||||||||||||
| Zapier | ||||||||||||||
| Duolingo | ||||||||||||||
| Cal AI | ||||||||||||||
| Opal | ||||||||||||||
| Liquid Death | ||||||||||||||
| Gymshark | ||||||||||||||
| AG1 |
What a report gives you
How it works
- Paste a siteAny domain.
- Our AI checks every channelSearch, ads, social, creators, partners and more.
- See the mixRanked, with sources.
Real breakdowns
- PerplexityAI tools
Perplexity grows mainly through carrier and device-maker distribution deals and word of mouth, now backed by a heavy Meta ad push for its Computer agent and a large paid-creator program.
Meta adsOther channelsLinkedIn - CursorAI tools
Cursor grows mainly through word of mouth from people using the product, amplified by a large paid and unpaid creator network on YouTube and TikTok; search mostly catches people already looking for the brand.
YouTubeOther channelsInfluencers - ElevenLabsAI tools
Most traffic is direct or brand search, with Google ranking ElevenLabs' own pages for its name, while a large long-running Meta ad campaign and outside creator tutorials on YouTube and TikTok build the demand behind it.
YouTubeMeta adsTikTok - HeyGenAI tools
HeyGen grows mainly through paid YouTube creator sponsorships with affiliate links, backed by a large always-on Google and Meta ad program, while organic search mostly captures existing brand demand.
YouTubeGoogle AdsMeta ads - NotionSaaS
Notion's growth rests on its brand: brand searches bring most of the roughly 150M monthly visits, and creators and template makers built that brand while Meta and LinkedIn ads add a steady paid push.
SEOInfluencersInstagram - CanvaSaaS
Canva's growth is mostly habit and word of mouth (62.9% of visits are direct) plus a huge SEO footprint of template and "maker" pages (20.8% organic), with paid and social as smaller support.
Other channelsSEOYouTube - ZapierSaaS
Most growth comes from Google search, from programmatic pages for every app, app pair and workflow across 9,000+ apps, plus a large paid YouTube sponsorship program and always-on search and Meta ads.
SEOInfluencersLinkedIn - Liquid DeathDTC brands
Liquid Death grows through attention-grabbing content and paid social: rare, huge stunt posts on its own Instagram, TikTok and YouTube, a steady stream of Meta ads and 216 paid creators, with most clicks sent to Amazon and retail rather than its own site.
YouTubeMeta adsInstagram - GymsharkDTC brands
Gymshark grows mainly through paid fitness creators on YouTube, Instagram and TikTok, backed by heavy Google and Meta ad spend, with brand searches turning that attention into store visits.
YouTubeInfluencersGoogle Ads
Learn more
- Growth channelsYouTube, TikTok, SEO, Meta ads, affiliates and more: which well-known products each channel drives, ranked from real growth reports with sources.
- Compared with SimilarwebUGCLive Analytics vs Similarweb: traffic and market share against a channel-by-channel growth breakdown with sources. Prices, data and when to pick which.
- Google ads guideSee any competitor's Google search, YouTube and display ads in the Ads Transparency Center: search by domain, filter by region and date, read what's running.
- Canva's growth breakdownCanva's marketing and growth strategy by channel: Other channels, SEO and YouTube, with 93 sourced findings and how to copy it.
- Zapier's growth breakdownZapier's marketing and growth strategy by channel: SEO, Influencers and LinkedIn, with 110 sourced findings and how to copy it.
Questions
How can I see a website's traffic sources?
Traffic tools estimate the split by channel. A report also shows what's behind each channel: the pages, ads, creators and threads.
Does it show exact visits?
No. It shows a traffic estimate when a public source has one, and ranks the channels by the evidence.
What are the main website traffic sources?
Search (organic and paid), social, creators and influencers, referrals from other sites, email and direct visits.