- Analytics
- App growth analysis: how any app gets its users
App growth analysis: how any app gets its users
Paste an App Store or Google Play link, or just the app's name. See what brings it installs, and what to copy.
An app's marketing strategy shows up in its store listing, the creators who post about it, the ads it runs and its own accounts. Our AI reads all of them from a store link or the app's name, ranks which ones bring the installs, and links each finding to its source.
Break down any app
Paste an App Store or Google Play link: our AI shows what brings it installs.
Every channel our AI checks, with a source for each finding. Plans from $20/month.
What it looks like
What a report gives you
How it works
- Paste a store link or nameApp Store, Google Play, or the app's name.
- Our AI finds its site and accountsFrom the listing, then checks every channel.
- See what drives the installsRanked, with sources and a playbook.
Real breakdowns
- DuolingoConsumer apps
Duolingo grows mostly through owned and creator social video, led by owl-mascot memes on TikTok (126M views across 27 posts) and YouTube creator challenge and review videos (109M views), with paid Meta and Google ads running alongside.
YouTubeTikTokInstagram - Cal AIConsumer apps
Cal AI grows mainly on paid creators, about 250 influencers on monthly retainers posting food-scan videos on TikTok, Instagram and YouTube, backed by a large rotating set of Meta video ads that send people straight to the App Store.
Meta adsInfluencersAffiliates - OpalConsumer apps
Opal grew on paid social and App Store ads tuned to a Day 8 payback rule, then on free users and students after moving to freemium, with a hired TikTok creator account adding millions of views.
TikTokApp StoreMeta ads
Learn more
- How to market an appHow to market an app, from the channels that grew Duolingo, Cal AI and Opal: creators, TikTok, Meta ads and App Store search, and the order to try them in.
- Estimate app downloadsEstimate any app's downloads from public signals: Google Play's install band, App Store rating counts, chart ranks and review pace, and how accurate each is.
- Competitor analysis exampleA real competitor analysis, done on Cal AI: who it competes with, where its users come from, how its rivals compare, and a template you can copy.
- Compared with Sensor TowerUGCLive Analytics vs Sensor Tower for apps: modelled downloads and revenue against a sourced breakdown of an app's creators, ads and store listing, with prices.
- Consumer apps growth breakdownsWhere consumer apps like Duolingo and Cal AI get their downloads: TikTok, creators, App Store search and ads, from reports with a source per finding.
Questions
How do I analyze a competitor's app?
Paste its store link: the report reads the listing, its creators, ads and accounts and ranks the channels that bring its installs.
Does it show downloads?
It reads Google Play's downloads band and the ratings count. It doesn't model downloads or revenue.
Does it work for Android apps?
Yes, from a Google Play link or the app's name.