How to find a brand's ads in the TikTok Ad Library
TikTok has two public places to see ads, and they answer different questions. Here's which to use when.
TikTok's Ad Library (library.tiktok.com) lists ads shown in the EU, EEA, Switzerland and the UK, searchable by advertiser, with reach and dates. TikTok Creative Center's Top Ads shows high-performing ads from every region, by industry and objective. Use the library for one brand's ads and Creative Center for what works in a category.
Ad Library or Creative Center?
The Ad Library is for one advertiser; Creative Center is for patterns across a category.
| TikTok Ad Library | Creative Center Top Ads | |
|---|---|---|
| Where | library.tiktok.com | ads.tiktok.com/business/creativecenter |
| Which ads | Ads shown in the EU, EEA, Switzerland and UK | Top-performing ads, many regions |
| Search by | Advertiser name or keyword, region, dates | Industry, objective, region, period |
| Shows | The ad, its dates, reach and targeting | The ad, likes, a CTR and budget band |
How do I search a brand's TikTok ads?
In the Ad Library, pick a region in Europe, search the advertiser's name, and sort by last shown.
- Open library.tiktok.com/adsChoose a region. All of Europe is the widest view.
- Search the advertiserType the brand's name; the advertiser is often the legal company name, so try both.
- Sort by last shownThe newest ads first. Open one to see its run dates, the number of unique users reached and the targeting.
What about brands that only advertise in the US?
The Ad Library won't list them; check Creative Center's Top Ads and the brand's own TikTok account for Spark Ads.
| Report | Google / SEO | Google Ads | Meta ads | TikTok | YouTube | X | Influencers | Affiliates | App Store | PR | Referral program | Other | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Perplexity | ||||||||||||||
| Cursor | ||||||||||||||
| ElevenLabs | ||||||||||||||
| HeyGen | ||||||||||||||
| Notion | ||||||||||||||
| Canva | ||||||||||||||
| Zapier | ||||||||||||||
| Duolingo | ||||||||||||||
| Cal AI | ||||||||||||||
| Opal | ||||||||||||||
| Liquid Death | ||||||||||||||
| Gymshark | ||||||||||||||
| AG1 |
Spark Ads are boosted organic posts, so a creator's video with "Sponsored" on it is often the ad itself. Our TikTok agent reads both: the brand's account and the posts that name it.
In our 13 reports, TikTok mattered (main or supporting) for 10, almost always through organic and creator posts rather than ads alone.
Questions
Is there a TikTok ad library for the US?
The TikTok Ad Library only lists ads shown in Europe and the UK. For US ads, Creative Center's Top Ads is the closest public view.
Is the TikTok Ad Library free?
Yes. The Ad Library and Creative Center's Top Ads are both free to search.
Can I see a TikTok ad's budget?
Creative Center shows a budget band for its top ads; the Ad Library shows reach, not spend.
How do I tell if a TikTok video is an ad?
Ads carry a Sponsored label. Spark Ads are creators' or the brand's own posts boosted as ads, so the same video can be both a post and an ad.
Sources
- TikTok Ad Library, read 2026-10-29
- TikTok Creative Center, read 2026-10-29
- Our stored growth reports (teaser data: channels, importance and counts), read 2026-10-29